From Fragmented Flows to Scalable 0 → 1 Experience

UX Design

Competitive Analysis

Design System Integration

Cross-platform sepcs

Developer Handoff

Create a core chat experience that is reliable and scalable across iOS, Android, and desktop in time for MVP launch

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Cross-Platform Design System & Rebrand

UX Design

Branding

Design System

Components

Scaling product quality through design systems and brand transformation

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A Redesigned Platform: Boasting 6000+ Monthly Users

UX Strategy

User Research

IA

Website Design

App Design

Branding

Redesigned Keppel Electric's website and app, harmonising UX/UI elements with their refreshed branding vision for a seamless user experience

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Led UXUI and branding design of healthcare app launch on iOS and Android

UX Strategy

UXUI Design

IA

Content Strategy

Website Design

App Design

Branding

Packaging

Lead designer for the project; the app surpassed 60+ downloads in its first month of commercial launch in May 2022

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Lean UX case study on FSMOne’s app redesign

Personal Project: Attract first-time retail investors and develop a user-centric design that aligns with business goal

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UX research & Design Sprint for MyTransportSG app

Personal Project: Uncover insights and identify key opportunities for design.

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Redesigned website, generating 180+ inquiries from 30+ new clients

Sole designer in revamping Cogoport's website, boosting brand leadership

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Hi, I'm Lijuan!

an strategic UX/UI Designer

with background in branding design, helping businesses by crafting digital products with seamless design and brand alignment for successful launches 🚀

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Chief Executive Officer

Director

Working with Lijuan on our Babypass project was a pleasure. Her exceptional contributions, deep UI/UX understanding, and innovative approach were pivotal to our success. Lijuan's creativity, problem-solving skills, and commitment make her invaluable.

Copyright © Website design & Content by Chew Lijuan

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  • Available for Work

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    Available for Work

    Get in Touch

    Available for Work

    Get in Touch

  • Available for Work

    Get in Touch