A Redesigned Platform: Boasting 6000+ Monthly Users

UX Strategy

User Research

IA

Website Design

App Design

Branding

Redesigned Keppel Electric's website and app, harmonising UX/UI elements with their refreshed branding vision for a seamless user experience

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Led UXUI and branding design of healthcare app launch on iOS and Android

UX Strategy

UXUI Design

IA

Content Strategy

Website Design

App Design

Branding

Packaging

Lead designer for the project; the app surpassed 60+ downloads in its first month of commercial launch in May 2022

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UX Research & Design Sprint:

MyTransport.SG

User Research

Empathy Map

Interviews

Affinity Diagram

Quantitative Research

User Story

Design Sprint

Personal Project: To apply user experience research methods to gather data, synthesise the data, uncover insights and identify key opportunities for design

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Building Design System
to Scale & Enhance Consistency

UI Design

Design System

Components

Personal Project: Establishing a basic design system with key UIUX considerations and scaling a product to include a new product offering

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Lean UX case study on FSMOne’s app redesign

Personal Project: Attract first-time retail investors and develop a user-centric design that aligns with business goal

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Led the redesign of website: garnering 180+ Inquiries from 30+ New Clients

Sole designer in revamping Cogoport's website, positioning brand as a leading trade partner

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Hi, I'm Lijuan!

an strategic UX/UI Designer

with background in branding design, helping businesses by crafting digital products with seamless design and brand alignment for successful launches 🚀

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Chief Executive Officer

Director

Working with Lijuan on our Babypass project was a pleasure. Her exceptional contributions, deep UI/UX understanding, and innovative approach were pivotal to our success. Lijuan's creativity, problem-solving skills, and commitment make her invaluable.

Copyright © Website design & Content by Chew Lijuan

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  • Available for Work

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    Available for Work

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    Available for Work

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  • Available for Work

    Get in Touch