From Fragmented Flows to Scalable 0 → 1 Experience
UX Design
Competitive Analysis
Design System Integration
Cross-platform sepcs
Developer Handoff
Create a core chat experience that is reliable and scalable across iOS, Android, and desktop in time for MVP launch
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Cross-Platform Design System & Rebrand
UX Design
Branding
Design System
Components
Scaling product quality through design systems and brand transformation
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A Redesigned Platform: Boasting 6000+ Monthly Users
UX Strategy
User Research
IA
Website Design
App Design
Branding
Redesigned Keppel Electric's website and app, harmonising UX/UI elements with their refreshed branding vision for a seamless user experience
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Led UXUI and branding design of healthcare app launch on iOS and Android
UX Strategy
UXUI Design
IA
Content Strategy
Website Design
App Design
Branding
Packaging
Lead designer for the project; the app surpassed 60+ downloads in its first month of commercial launch in May 2022
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Lean UX case study on FSMOne’s app redesign
Personal Project: Attract first-time retail investors and develop a user-centric design that aligns with business goal
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UX research & Design Sprint for MyTransportSG app
Personal Project: Uncover insights and identify key opportunities for design.
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Redesigned website, generating 180+ inquiries from 30+ new clients
Sole designer in revamping Cogoport's website, boosting brand leadership
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Hi, I'm Lijuan!
an strategic UX/UI Designer
with background in branding design, helping businesses by crafting digital products with seamless design and brand alignment for successful launches 🚀
Chief Executive Officer
Director
Working with Lijuan on our Babypass project was a pleasure. Her exceptional contributions, deep UI/UX understanding, and innovative approach were pivotal to our success. Lijuan's creativity, problem-solving skills, and commitment make her invaluable.
Copyright © Website design & Content by Chew Lijuan
Email: hellolijuan.c@gmail.com
Interested in working together? Drop me a line
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